‘We Love Tenjin’ is a management organization whose aim is to improve Tenjin. The following are some of ‘We love Tenjin’s’ goals: to build a friendly, safe and comfortable environment; to improve Tenjin’s value and attract visitors; to enhance the local economy; to develop a vibrant culture by working with individuals, businesses, NPOs and the municipal government. ‘We Love Tenjin’ is organizing many annual events such as the ‘Tenjin picnic’, ‘Let’s go to Tenjin Christmas’ and the ‘Tenjin makeover’.